Think Pink, Drive Green


We have been talking a lot about Corporate Social Responsibility lately and the role that it plays in company morale, community involvement and public relations.  In Southwest Florida, the corporate response to the Susan G. Komen Southwest Florida Race for the Cure is a perfect example.  As a PR volunteer, I have seen so many local businesses step up with team sponsorships and donations — one major example is the Southwest Florida Ford Dealers…The Southwest Florida Ford dealers are going all out in the fight to end breast cancer by offering a 2010 Ford Fusion Hybrid valued at $29,000 to the winner of the “Think Pink, Drive Green” sweepstakes in support of the Komen Southwest Florida Race for the Cure.  In addition, Southwest Florida Ford dealers will donate $20 for each sweepstakes entrant up to $20,000.

Entrants can sign up at any of five SW Florida Ford dealerships:

Coconut Point Ford, Estero

Charlotte County Ford, Port Charlotte

Langford Ford, LaBelle

Sam Galloway Ford, Fort Myers

Tamiami Ford, Naples

Those entering the contest can also pick up an entry form to participate in the Race on Saturday, March 13. Last year, more than 8,100 people participated in the 5k run and walk. The event raised more than $914,000. This helped the Southwest Florida affiliate award grants of $963,000 to 10 local non-profit organizations that provide education, screening, treatment and support in Charlotte, Collier, Glades, Hendry & Lee counties.

Ford has served as the local presenting sponsor since the very first Southwest FL Race for the Cure in 2007, providing funding, media support and hosting events.

The Susan G. Komen Southwest Florida Race for the Cure takes place on March 13, 2010 at the Coconut Point Mall in Estero.  For more info visit www.komenswfl.org.

And you can find me at www.pkecreative.com.

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