Tag Archives: relationships

From the PR Perspective: 5 Highlights of the Perfect Relationship

If you are in the business of marketing and/or public relations, you understand the value of building and nurturing relationships.

For most of us, five to seven years is the average longevity of the client/PR practitioner engagement — businesses change and grow, people move on and circumstances change. It’s always a little sad, but new opportunities come along and we begin anew.  For my practice, the best example is a client whom I have worked with for more than 11 years…a PR “love story” of sorts that started before the company’s birth and ends now more than a decade later as the company finalizes its sale to a larger corporate entity.

Continue reading From the PR Perspective: 5 Highlights of the Perfect Relationship

3 Powerful Ways to Regain Your Positive Outlook

It’s Monday, it’s raining outside, and the economic forecast hasn’t really brightened since Friday, but that doesn’t give us a free pass to curl up on the couch and retreat from the world.  On the contrary, now is the time to seek motivation where we can find it — it’s the time to discover our strengths and pursue our passions. How else can we ensure a brighter tomorrow?

Here are three approaches that can inspire a more positive, productive mindset: Continue reading 3 Powerful Ways to Regain Your Positive Outlook