Excerpts from my 8/8/11 blog post from Florida Public Relations Association’s 2011 Annual Conference: What CEOs Want and Need from PR – presentation by Angela Buonocore, Senior Vice President and Chief Communications Officer, ITT Corporation

 

Do you have purpose and passion for what you do?  Do you have a seat at the table?  Angela Buonocore has more than 32 years experience in communications for major corporations and is still excited to wake up in the morning and go to work every day.  She says we should all feel that way – the PR profession is extremely exciting and that’s why we’ve chosen it.The lessons Angela shared with us can be applied wherever you are in the organization, although your goal should be to work for the CEO.

She says, “If you’re not working for the CEO now, I hope it is your goal to do that.  I always wanted to sit in the executive suite.”

When she started her career In 1979, that was a pipe dream, but women have come a long way. As communications professionals, we have to strive to sit in the executive offices at the round table.

So how do you earn your seat at that table?

First, Angela shared a bit of history about ITT Corporation and the equity in the brand. She joined in 2007 after her tenure at Pepsi and is thrilled about this job and the diversity of products from pumps to break pads for cars, high-speed trains and more.

In January 2011, ITT announced they are splitting into three.  This has been a most interesting experience and she is proud of how she and her PR team used the history news hook to enhance the story. The firm’s history of splitting businesses and making them work became the story. Other companies have since announced splits, but ITT is mentioned in every story.  Angela is delighted about starting the trend.

Her road to the top provides her with the credibility to tell us about achieving a seat at the table. During the 30+ years, she has been a student of what works – not just when it comes to communications.

Angela’s advice?

If you find something you love, stick with it.

From the beginning, Angela has been a viewer of tables and seating arrangements.  When you join a company, first become a good observer of how things work because they don’t work the same way in any two companies.  Ask questions, interrogate.

Her mother used to say, “Here comes the questioner.”

Once she asks questions to several different parties, she triangulates the information.

As communicators, many of us with journalism backgrounds, we are the best detectives. Understand the who, what, when, why, where – apply what you’ve learned and figure out how you get ahead.

Gather your information but don’t hoard it. She used to love hoarding it because Knowledge is Power.  But it’s important to share what you learn – you get satisfaction, help build teams, and later on you may need help doing something.
If you haven’t been a player on a team, people don’t share with you.

What influences the function’s seat?  How well is the function perceived?  In a company you have to look at where communications sits. It doesn’t always have to report to the CEO, but if it does, you know he/she thinks it’s just as important as accounting, manufacturing, all high levels of the organization.

Understand the responsibilities – how well do we establish vision and direction?  Both in the division in which we work, and in the more elevated version as the lynchpin in developing the company.

How does the CEO tell the same consistent message that will resonate with different constituencies – shareholders and employees alike.  How do you deliver those messages?  ITT’s CEO looks to Angela to do that and we must ask ourselves these questions.

Focus & Results
An important characteristic is the drive for results. Getting the results is critical.

Like Pepsi, you have to be focused on the big win.  How do you get it done?

You must also know what the CEO is thinking when it concerns the big win – he/she is not thinking of the big news release.  The CEO is thinking about the money.  What is the ROI?  If our function is thought of as overhead, we better show results.

Angela always asks her team,  “How are these communications objectives going to drive the business?”  If you can’t answer that, it’s problematic.

A great communicator has to be a great businessperson.  And the very first thing you have to do is learn as much as you can about that business.

Ability to drive changes
We need to look and see what needs to be changed – and what doesn’t.  There is always opportunity for continuous improvement.

For people who drive change, communicators have the skills. Words are very powerful – if they are delivered in the right way, they can inspire, put fear into people,  or incent people to change things.  It’s not just explaining what we have to do, they want to understand why – what is the rationale?

Sometimes people at the top lose touch with the people running the business – meeting with customers, manufacturing.  Angela makes sure she is in the field, on the factory line – always engaging employees and learning about their concerns.

Get out where people make things, sell things. Nothing happens at a company until people sell things.  What are we doing to help sales people and manufacturing people?

Skills of the leader, skills of the team
A head of HR once told Angela,  “You will be judged as to how good of a leader you are – by whom you hire and whom you fire.”

Lots of leaders and managers cannot step up. The most satisfying aspect is to take someone who is not performing and make him or her perform.  But if that’s not possible, you have to be able to make crucial decisions.

How do we earn our seat?  We have our own value systems –we don’t all carry the same set.  You want your individual values to match the corporate values. What does the company value most and does that fit with what I value?

Treat employees well to serve your shareholders well.  You have to know how to ask those questions.  Big reasons why people fail – usually their values don’t align with where they are working, or they have not aligned other people.

Connection to and understanding of the business.  Surprisingly a lot of people don’t bother to do it – the more you can demonstrate you understand, the more leaders will respect.

Strong communication skills – this is not a throwaway.  Some people, communications professionals, send Angela letters and resumes with mistakes.  Read your work over.

Hardest one to measure – the ability to make magic.  The talent to put all the ingredients together.

What matters the most?
Three things:
*Masters of complexity – deep technical skills. People who can read between the lines, connect the dots – it’s hard to teach people how to do that.

*High impact leadership – sought for advice and counsel. Get out and see who is the natural leader.
Influences other people’s thinking

*Sense of urgency, but not reactionary

*Consistent results – day in, day out, year in, year out
Build a plan, work the plan
People are confident when they give you something to do.

Top three reasons communicators fail to realize their full potential:
*Skills not equivalent with scope of job – if job is too big, they can fail.  Can’t communicate strategy until you know business strategy. Develop relationships with internal customers and peers.
People get defensive and lose confidence
No “fingerprints”

*Good but not great is not good in a high performance company. What happens to people who are good but not great? They get eliminated.
They allow themselves to get in a comfort zone where they have inflated opinion of their work instead of trying to make the work better. Not viewed as a thought leader. Don’t look at big picture. Then tactical will outweigh the strategic – and this is the kiss of death.

*Good year, bad year – too inconsistent. Raise the bar.  Gets comfortable, doesn’t challenge.  Good becomes good enough.

Four ways you can take your seat and keep your seat.
*Gift of feedback
Ask for it – develop five sources for well-rounded picture of what it is you do well (and not so well).  Your boss, internal customers, one of your peers, external source, other team members.  Collect feedback as often as you like and compare. Be specific in how to get feedback.  Ask boss for respect, candor, sincerity, follow up.

*Calling your shot
Shows you are in control
Have risk orientation
Demonstrates self confidence
Requires clarity of purpose
Helps us measure your success
Takes luck out of play

*Break out of the pack
Results are the foundation
Good at everything
Great at something: Be the best at something, shape stories, create engagement, understanding company

You need purpose and you need passion!

Do you have a seat at the table?  And if you do, are you comfortable in it?

Link to PR Week Story to see what the ITT Chairman says about Angela:
http://bit.ly/n2uQ6K

More about Angela A. Buonocore
From the ITT Website (www.itt.com)

Senior Vice President and Chief Communications Officer
Angela Buonocore is Senior Vice President and Chief Communications Officer for ITT Corporation. In this role, she is a member of the company’s Strategic Council and is responsible for global brand and reputation management, public relations, employee communications, corporate advertising, community relations and corporate philanthropy.

She joined ITT in March 2007 from The Pepsi Bottling Group where she served as Vice President, Corporate Communications since 2001. In this role, she was responsible for the group’s public relations objectives and strategy, communication with the organization’s more than 60,000 employees and charitable initiatives. Prior to her 12-year career in the PepsiCo system, Buonocore spent 11 years with IBM and five years at General Electric Company in various internal and external communications roles.

Buonocore is a trustee of the Arthur W. Page Society and the Institute for Public Relations, and a member of the Wisemen and the Seminar, all organizations of senior corporate communications executives. In 2003, she was elected a member of the Accademia Europea per le Relazioni Econimiche e Culturali, a Rome-based organization that honors Italians and Italian-Americans who are leaders in their fields. In 2010, she was honored by the National Organization for Women’s New York City chapter as a Woman of Power and Influence.

Buonocore holds a Bachelor of Science degree in Advertising with High Honors from the University of Florida and was honored as a Distinguished Alumna of the College of Journalism and Communications in May 2007.

Should I take some time to unplug? Would it be mentally healthier to cut myself off for a few days from the ubiquitous iPhone and trusty MacBook? The article’s description of a “Digital Detox” vacation where in some cases you even have to surrender your electronic devices at the check in counter certainly sounded appealing.  After all, I might have more time to finish that great novel now overdue at the library (Julie Orringer’s “The Invisible Bridge”). Or I might be newly inspired to get back on track with the book my daughter and I are writing together (I am on it Emily!).  I am nearly seduced by those thoughts when the consequences start creeping into my consciousness.

What happens to the hundreds of email messages that will pile up — will my inbox simply explode?  What will I miss on Twitter – will the latest rules on social media news releases pass me by? And what about Facebook – how will I possibly keep up with community events in Southwest Florida and even more concerning, the barrage of family drama?

While others might find greater relaxation by disconnecting themselves, I think it’s important to understand your own stress triggers – and a huge one for me would be not to know what is going on and not being able to respond in a timely fashion.  So if anyone asks me to surrender my electronic connections to the world, I will politely decline — at least for now.

For me to stay cool, calm and collected, I must remain connected.

I am curious to know how others feel about this issue – please continue the dialogue!

Buying College Textbooks on a College Budget

Guest blog by Marie Kennedy

You can save nearly 50 percent or more on textbooks!

At the beginning of each semester, you may find yourself standing in long lines at your campus’ bookstore impatiently waiting to buy overpriced textbooks. You will finally arrive at the cash register only to discover that you’re about to spend this month’s rent money on four textbooks. But there’s no need to crack open that piggy bank and dump out your savings just yet. With the right amount of patience and time, you could be saving nearly 50 percent or more on textbooks and even get some money back if you wish to sell them. Here are a few tips to follow when wanting to save money during textbook season.

Consult with your Professor

Email your professor before the semester starts, and ask if he or she plans on using the required reading material for the course. Sometimes the required reading material is not personally chosen by the professor, causing your $150 textbook to stay closed the entire semester. If your professor disregards the textbook and tells you not to worry about buying it, you could save a decent amount of money.

By selling your textbooks, you may earn a considerable amount of money back.

You may also ask your professor if you could purchase an older edition of the required textbook. Older editions are significantly cheaper than the current one, and the material hardly changes. Because of this, some professors will even encourage you to purchase an older edition. You just have to contact them prior to the semester in order to receive such information.

Bye-Bye, Bookstore

A new book at the bookstore may be $120; the used version will be about $95; and it will cost you $75 to rent it. Fortunately, you can possibly find the same book on Amazon in a like-new used condition for the price of the bookstore’s rental or used version.

It’s never smart to buy a brand-new book at the bookstore because more than likely you’ll never get even a quarter of what you paid for it. A used book seems like a decent option; however, you can end up with a rainbow of highlighting inside the book or sloppy notes scribbled along the pages. Considering the price, rental books are sometimes the best option, but you can’t sell them back. A like-new book from Amazon, however, can be sold, allowing you to make a considerable amount of money back, sometimes making a profit. Keep in mind that like-new books hardly ever have writing or highlighting inside, making them more sellable to future buyers.

Buy Early, Sell Later

Order and purchase your textbooks at least three weeks before the semester starts for two reasons: First, you want to make sure you receive them on time before classes begin. And textbook prices usually increase, even on Amazon, as soon as the semester begins; therefore, you want to buy early while prices are low.

When prices are incredibly low, you want to buy, but when prices increase at the start of a semester, you want to sell. You may be able to sell your textbook for more than what you paid for it, or you could compete with other sellers who have increased their prices, and sell your books for less. You’ll be selling them fast and still make some money back.

Sell, Sell, Sell

Keep your books posted even if you don’t sell them right away. Even if a new edition of the book comes out, there may still be people out there who prefer the edition you have. It’s important to check on your posted books often and possibly change the price accordingly in order to get a buyer.

And don’t worry about not knowing how to ship a book. Amazon is extremely user friendly and properly guides you. When you’re ready to go to the post office to ship a book, tell the cashier you’ll be sending it ‘media mail.’ Media mail service is a cost-efficient way to mail books and other types of media. This will put a few extra bucks back into your pockets just as the rest of these textbook tips will. Happy textbook season!

New Business Relationships

The best part of our business is building relationships

Even in the face of a challenging economy, we recognize that the key to a thriving, vibrant, evolving business environment is creating new relationships.  Yes, we love our existing clients for being the foundation of our firm, but garnering new clients is what keeps us growing.  In 2010, we were fortunate to welcome five new significant  and diverse clients — inspiring us to be even better and reach new heights for ALL of our clients in 2011.

Enhancing the Team

New staff members add vibrancy & new talent!

Adding a new member to your team will keep you energized – plus, training and mentoring a new person can bring the existing staff closer together. To continue to provide quick, responsive service, we hired one new staff member in 2010 and will build our team as we need to, but we have learned that we all do better when we are “hands-on,” not removed from the daily client and media contact. Practice smart growth, but stay connected!

Being Part of the Community

Susan G. Komen Race for the Cure SW Florida: 2010 & 2011 PR Chairs

We love living and working in an area where being part of the community is so important.  We live among some of the most giving people I have ever encountered — people who donate time, money and heart to help others where they are needed most. Whether your community is large or small, working to improve the lives of others is fulfilling –both personally and professionally.

Inspiring Fresh Ideas

We love to learn and share new ideas!

With years of collective marketing and public relations experience, it might be easier for us to rely on what we already know, and what has always worked before. But as lifelong learners, we strive to learn more about what is relevant for our clients in their businesses and in the world. It’s so important to keep in touch, connect with newsmakers and experts, and allow your mind to open to new ways of thinking. Try and think of at least one fresh new idea to jumpstart your business in 2011.

Keep your mind open to new ways of thinking!

For us, even though we are trained in traditional marketing and PR tenets, we also allow our imaginations to take flight with all that’s new in technology and digital communications. We will continue to expand our writing services to encompass our clients’ blogs, web content and even their social media posts — they rely on us to tie these links all back to their overall vision for their businesses. And that’s just one example.

What did you do in 2010 that you plan to do even better in 2011? Please send us your feedback!

Steven, Emily, Jen & me with the Philadelphia Museum of Art (think Rocky) in the background

In any given career, it begins with education and/or knowledge about your craft or product. But to be successful, you have to have a natural curiosity to know more and a passion for what you do. That passion fuels the desire for continuous improvement which in turn provides better and better results.

The notion of a strong foundation is equally important in physical training.  To run 26.2 miles within a reasonable timeframe and without injury, a customized strength training program, proper nutrition and a smart, gradual increase in distance are the essential building blocks.  And just as a mentor can help you in your career, working with a personal trainer (like my clients LouAnn and Jamie at Fitness Together Fort Myers) can do wonders to build that foundation.

At the end of the day, or at the end of the race, you can ask yourself many of the same questions:

Did you achieve your goals?

Were you well prepared?

Are you happy with the results?

How can you improve for next time?

Did you learn anything from the experience?

In both cases, the answers are important and can help you plan your next steps — in life or on the track….

More to come soon! In the meantime, you can visit my website to learn more about me and my work.

It’s Monday, it’s raining outside, and the economic forecast hasn’t really brightened since Friday, but that doesn’t give us a free pass to curl up on the couch and retreat from the world.  On the contrary, now is the time to seek motivation where we can find it — it’s the time to discover our strengths and pursue our passions. How else can we ensure a brighter tomorrow?

Here are three approaches that can inspire a more positive, productive mindset:

LEARN SOMETHING NEW

Stimulating your brain power and looking for ways to improve are surefire keys to start moving in a positive direction.  You will have an opportunity to know something that others may not, enhancing your expertise in a particular area.  Here’s an example: I recently entered an award-winning PR project into a statewide competition. It did not win, and the judges’ report indicated that even though it achieved stellar results for the client, it was rejected for being in pdf format instead of html. Yes I was disappointed, and no, I did not understand why the format disqualified the project, but I can’t let it deter me. Instead, I am going to learn why html is preferred over pdf.  And if it turns out that the change will benefit the client, I will do it immediately…all part of the quest for continuous improvement (thank you, Dr. Deming!).

TAP INTO YOUR SUPPORT SYSTEM

When your self image can use a little boost, doesn’t it make sense to be around the people who make you feel good about yourself?  Family, friends, a favorite client…a few words reminding you of something great you accomplished can erase that negative vibe or uncomfortable situation at work. Last week, I let a colleague who is having personal issues know that I am available to her if she needs a sounding board — she was so grateful for those few kind words. Sometimes we just need to know there’s someone on our side.

SEEK OUT YOUR GURUS

Inspiration comes from many places, and you may be surprised at what voices can trigger a turnaround in your attitude.  Attending a professional conference may provide you with new ideas and a burst of motivation that can get you right back on track.  A vigorous personal training session or an encounter with your yoga instructor can elevate your mood.  

Even an extraordinary book or an invigorating speech may reignite the spark you were afraid went out.  The key is to be open to the possibilities and to listen for the words that might improve your outlook.

So here’s to a brighter tomorrow….contact me if I can help!

It has been an inspiring week, both at work and in marathon training – two areas of life that are somehow intertwined.  Is it the more rigorous training that is fueling more energy and focus at work?  Or is the self-discipline and organization practiced at work making training more productive?  Maybe a little of both…We started out this week with a rained out long run on Sunday so instead did our six mile run on Monday morning — the rain had cooled things down a bit so it was really a pleasant run, even during July in Southwest Florida.  After work, we met with my client and our personal trainer LouAnn at Fitness Together to find out the results of our fitness assessments.  I learned that I definitely need to work on bench press/strength, speed, a little reduction of body fat and a few other issues. LouAnn reviewed Steve’s report separately and then we got to work on our personalized workouts based on the assessments — VERY individualized, recognizing that no two people, or bodies, or levels of fitness, are exactly alike. I am really excited that my plan is designed specifically to meet my goals.

For the next 45 minutes, LouAnn had us lifting, lunging, throwing, pushing and pulling — a wide variety of exercises that kept it really interesting and quite fun. We worked on both cardio and strength since we will be relying on both for the long race. We left feeling a little tired, but well-exercised, stretched and stronger already — looking forward to next week’s session!

Tuesday’s adventure focused more on mental preparation — I had the great pleasure of being invited to lunch at Bistro 41 by Jean Gruss, editor/Lee-Collier of Gulf Coast Business Review to talk with Charles K. Idelson, President & CEO of Investors’ Security Trust. about the Nov. 7 NYC Marathon. Charles completed the NYC Marathon last year and  generously shared some great advice with us on training, nutrition, the race route, where to stay and where to eat.  Jean and I took copious notes, and marveled at Charles’ beautiful medal:

It was thrilling to hear about Charles’ NY experience — he didn’t just run the race, he took in all the excitement and drama of the event, and truly seemed to enjoy himself even through a little pain. Knowing both Jean and Charles through business, I learned a lot about their “running” sides and gained more perspective on two very special people. It was great getting to know them a bit better.

Like our “marathon” lunch, so far this journey is incredibly enriching and has provided a high level of inspiration that goes well beyond the daily runs and workouts. The result? Creativity, motivation, and continuous improvement that is sure to benefit me, my family and my clients. Read more about our marathon training on my blog plus you can learn about innovative public relations solutions at PKECreative.com.

Today is Day 1 of my personal training program at Fitness Together Fort Myers and so far, I see many parallels between their personalized, one-on-one attention and an effective public relations plan that focuses on achieving client’s goals and objectives.

As of today, I am a client of my client, LouAnn Good, owner of the private training studio on Gladiolus in Fort Myers where the theme is, “One Client. One Trainer. One Goal.” This is really exciting for me as it is the beginning of a five-month journey leading up to the Philadelphia 1/2 Marathon on September 19, and then the NYC Marathon on November 7.  My husband Steve and I want to make sure we get there in a safe healthy way (we haven’t run a marathon in several years!), so we enlisted the help of LouAnn and personal trainer Jamie Swagler to help us. I already know that this was a very wise decision! I will be punctuating my regular blog posts with weekly updates on our progress (with some real pics, not just representative), and the benefits of a sound mind AND a sound body.

Here’s how it went today: our first session included a customized fitness evaluation where we were measured, tested and evaluated as to our level of fitness — not sure what the results are yet! LouAnn will enter the data into her specialized software program along with all our stats. In the PR world, this would be the research phase of the plan. This will generate a complete report that will specifically evaluate my body — where it is now, and where it needs to be over the next several months. LouAnn and I are setting goals and objectives that will lead to the strategic component of this “campaign”  – another similarity to the PR business.

So far, this is a unique experience. I have gone to gyms before where the atmosphere is very impersonal, usually with a staff member giving you a tour of the facility, a worksheet to figure out your reps, and a generic description of what you should do.  Then all of a sudden you’re alone with the equipment.  This is especially frustrating for me — being mechanically challenged, I would spend more time figuring out how to use each machine than actually using it.  And do I really want a room full of people watching me do this?

At Fitness Together LouAnn and Jamie are working with us in a private studio setting and showing us exactly what to do — correctly.  I really like their approach and we can all learn from it — no two clients are the same, and we have to plan differently for each based on individual needs and goals.

That’s why even though this is more of a physical process, I can’t help comparing it to the work we do every day in public relations and marketing — both include Research and incorporate Goal-Oriented Strategies.  Plus, very clear Measurement procedures are in place — and what’s more important than positive results?

And so the journey begins….I am excited about our first real training session next week, bringing us one step closer to our goals!  Stay tuned…in the meantime, check out www.ftfortmyers.com or www.pkecreative.com to learn more about us.

Those of us in the field of public relations are trained from early on about the importance of creating a thorough, specific crisis communication plan. In most cases we file it away, secure in the fact that it’s there if we need it.  For me, that was yesterday. The beauty of a well thought out crisis communication plan? It actually works.

Leaving out names to protect the innocent, no sooner had I completed a crisis plan for a new client than a crisis occurred: a key employee walked off the job without notice. She was the only full time person licensed to manage one of the major functions of this organization and without a replacement, the regulatory agencies warned they would shut down the business within the next two days. To complicate matters, this same employee called the media about the impending shut down and two TV stations got right on it.  We had five hours to get control of the situation until the 6 p.m. news. What to do? Refer to our newly minted, trusty crisis plan, of course.

Within two hours, we appointed a spokesperson, drafted a statement for the media, coached the client, contacted the media with a response and set a time with the reporters for an update. The result? While the news stories ran as scheduled, the facts were presented fairly and the points we made in the statement were mentioned right up front.  The positive, timely communication with the media allowed the story to be reported accurately with little drama and minimal impact.

Here were the lessons learned:

1. By planning calmly and rationally in advance, we were prepared for the worst.

2. We had an immediate plan to put into action – no time was wasted.

3. Because we were so calm and organized, the client was too – and that made a huge difference in the outcome.

I highly recommend preparing a thorough crisis communication plan for your client’s or organization’s peace of mind – and yours as well! To learn more, visit my website.

Working from our vacation home in the mountains of North Carolina has its pros and cons.  For one thing, by creating an advance to-do list of projects that require some thought and concentration, I usually head up here with specific things to accomplish and end up getting a lot more done than I anticipated.  Still, the spotty internet connection (and sometimes no service at all!) spurs intense anxiety attacks about what I am missing, unanswered emails and yes, even unviewed Facebook updates.

For this trip I decided since my Sprint aircard is mostly unreliable up here that I would try Verizon’s version — to no avail.  Same intermittent connection that throws me off every 15 minutes until it cuts out entirely…perhaps we should have considered a beach house for our getaways?

Today, after my initial hair pulling, hand wringing fit, I decided to take a more positive approach.  Surprisingly, I felt much better and discovered five ways to make the most of the time “unplugged.”

1. TIME TO THINK

Aaaah….with the surrounding quiet except for the patter of raindrops, I actually took some time to think about my next writing project — how would I approach it, how I could make it different, what angle I could take.  My focus definitely improved with this single-minded effort.

2. TIME TO WRITE

Next, I was able to write an advertorial piece straight through — no stopping to check email because there weren’t any coming in! I was able to finish surprisingly quickly with little editing needed, probably because I was not trying to do several things at once.

3. TIME TO FINISH A CONVERSATION

When I completed the advertorial I actually maintained my side of a short conversation with my husband without once sneaking a peek at my inbox — that way I fully comprehended what he was saying and was able to answer intelligently.  (Not be be misunderstood: I do actually uphold my side of personal conversations — just not during business hours!)

4. TIME TO TAKE A WALK

Before moving on to a new project, since the connection was still not working, I took a short walk outside, breathed some fresh mountain air, watched two deer walking the path behind our property and then came in from the rain.  Quite refreshing and good to take a little break!

5. TIME TO FEEL HAPPY ABOUT BEING RECONNECTED

While all that was good for a time, a hint of anxiety started to creep back in when I realized I could not finish my next project without some internet research. Packed up my bags and headed a mile away to my aunt’s house where for some reason I can always get a connection.  Aaaaah….sweet relief, and happiness to be back up and running! Looking forward to doing it all again tomorrow!

To learn more, please visit me and my firm at www.pkecreative.com