Tag Archives: PKE Marketing

My Inspired Experience Interning for PKE Marketing and PR Solutions

By: Sherona Edwards

As a student at Florida Gulf Coast University (Go Eagles!) entering into my senior year, this past semester has been one of the most challenging semesters I’ve ever gone through.  But, it was well worth it. Being that I was a transfer student I can happily say that I successfully completed my first year at FGCU with high honors. Throughout the year I was able to meet new people and learn from amazing teachers. They were the ones who brought me out of my shy quiet shell; I did not know anyone but they pushed me to go out and meet new people. By doing so I was able to network with people in my major and make connections allowing me to land an awesome internship with PKE Marketing and PR Solutions.

When starting my internship I must admit that I was a bit nervous. Being that this was my first internship ever, I didn’t know what to expect and I felt like the “jitters” were getting the best of me.  However, once I entered into my internship on May 9, 2013, I felt my nervous jitters slowly fading away and a sense of happiness and calm spread over me. When I walked through the door of PKE the first person to greet me was my internship supervisor and the principal of PKE Marketing and PR Solutions, Mrs. Phyllis Ershowsky.  To me, Mrs. Phyllis is a sweet, gentle, caring soul who is also fluent and well versed in her career field. After giving me a tour around the office and making me feel more comfortable and at ease we had the chance to sit down and tell each other a little more about ourselves. I must say that while listening to her share some of the amazing experiences she’s had throughout her career, I was honored to have Mrs. Phyllis as my Internship supervisor. Through her guidance I knew that I would be able to effectively grow in the PR field.

The next person that I met was PKE ‘s public relations & marketing coordinator, Kate Walter. To be honest, Kate is one of those rare, “one in a million”, PR geniuses whom despite being young in the field of PR, definitely knows her craft. Being able to communicate with Kate about PR and whether I should continue my education once I earn my bachelor’s degree, inspired me to take the next steps in furthering my education. By listening to and observing Kate, I now know that if you focus and concentrate, you can successfully execute your plans to reach whatever goals you desire, no excuses.

Now, after having the opportunity to be mentored by two amazing PR professionals at the same time, I feel that the bar has been set high when the time comes for me to join the workforce and embark into my desired field of public relations. My standards are set, my plans written and there is no allotted room for excuses. In PR terms, “I’ve determined my objectives and I’m ready to implement my strategies in order to accomplish my goals.”

My Experience with Susan G. Komen Race for the Cure

This past semester PKE Marketing & PR Solutions was fortunate to have Caroline Lennox, a Florida Gulf Coast University student, as our intern. Caroline spent three months working directly on client projects and gaining real-world experience. I asked her to write a blog entry on any topic she thought was interesting and related to the work that she’d accomplished in public relations. I hope you enjoy her blog post as much as I did.

~Phyllis

 

My Experience with Susan G. Komen Race for the Cure

By: Caroline Lennox

When I learned I would be working at Susan G Komen Race for the Cure helping the media, I had no idea what to expect. I was excited, knowing that I would see how everything happens behind the scenes at a big event like this. Being an intern, I expected to be doing small things like talking with potential interviewees or finding breast cancer survivors who would be interested in being interviewed.  I never imagined I would be working right with the news stations helping with interviews and more. I was directly involved in placing people to be on air.  Setting them up with WINK News and NBC-2 was intimidating, but exciting at the same time.  It’s such an awesome feeling watching a live interview and knowing that I helped make that happen. That was a special moment for me and it made me realize I’d chosen the right career path.

Komen logo

I spent the whole day coordinating interviews, taking pictures to be posted on social media sites and also newspaper websites and helping direct people at the finish line. Being able to watch the setup before the race and also the aftermath gave me an interesting view of how the event is run.  I came to appreciate all those people who spent their time setting up all the tables, chairs, tents and other items before the race began. They had to turn right around and take things down at the end of the day.  Being behind the scenes is eye opening in a way, as I saw so much more than I would have if I’d just volunteered or ran in the 5k race. Meeting the executive director and other Komen staff members and seeing how the whole event is run from their perspective is intense. So much time and effort goes into planning the event that happens once a year, but it takes a full year to plan it out perfectly so nothing goes wrong. It was an amazing event and experience to partake in as a young college student. Hopefully, that won’t be the last Komen event that I engage in as a PR person.

Komen Race 2013