As PR professionals, our experience and APR and CPRC accreditation courses have prepared us to help our clients through the perils of media crises, rained out special events or the occasional negative feedback — but sometimes it seems that no matter how well you plan, you have to be prepared for the unexpected…
As a PR professional and writer who also happens to be training for the NYC Marathon, I am compelled to find the metaphors in my enthusiastic pursuit of personal and professional development. And while running 15 or 16 miles at a stretch, what else is there to think about but the similarities in my parallel lives of working and training? Continue reading Building a Strong Foundation→
It has been an inspiring week, both at work and in marathon training — two areas of life that are somehow intertwined. Is it the more rigorous training that is fueling more energy and focus at work? Or is the self-discipline and organization practiced at work making training more productive? Maybe a little of both… Continue reading Lunch, Lunges & Long Runs→
Today is Day 1 of my personal training program at Fitness Together Fort Myers and so far, I see many parallels between their personalized, one-on-one attention and an effective public relations plan that focuses on achieving client’s goals and objectives.