Tag Archives: banks

From the PR Perspective: 5 Highlights of the Perfect Relationship

If you are in the business of marketing and/or public relations, you understand the value of building and nurturing relationships.

For most of us, five to seven years is the average longevity of the client/PR practitioner engagement — businesses change and grow, people move on and circumstances change. It’s always a little sad, but new opportunities come along and we begin anew. ¬†For my practice, the best example is a client whom I have worked with for more than 11 years…a PR “love story” of sorts that started before the company’s birth and ends now more than a decade later as the company finalizes its sale to a larger corporate entity.

Continue reading From the PR Perspective: 5 Highlights of the Perfect Relationship