As PR professionals, our experience and APR and CPRC accreditation courses have prepared us to help our clients through the perils of media crises, rained out special events or the occasional negative feedback — but sometimes it seems that no matter how well you plan, you have to be prepared for the unexpected…
Even the "best laid plans" can sometimes take a detour
As a myriad of New Year’s posts begins to appear, I am compelled to add to the mix with my own reflections on the PR life. And while we all tend to recount our mistakes or regrets, I recommend that you also reflect on the positive things you accomplished in 2010. This will provide you with inspiration and excitement to get your business off to a good start for the New Year. Here are a few examples of experiences we look forward to building upon in 2011…
A great class...a great semester
As I upload my final grades for the Fall semester, I realize how much I am going to miss this class and each student in it. In my third year as an adjunct professor of Public Relations Strategy at Florida Gulf Coast University, teaching this course is a real highlight of my career. Read the rest of this entry »
A country general store in the NC mountains offers an interesting encounter and a new perspective.
Although we need not wait until Thanksgiving to reflect on gratitude, the impending holiday season brings those thoughts to the forefront. And sometimes, those little reminders come upon you when you least expect it — during a visit to a little country store for example… Read the rest of this entry »
Every day is like a new gift!
Every day offers something exciting and new — I am constantly amazed by the talented and passionate people I come across in my life as a PR professional. What other career would present the opportunity to meet with experts in environmentally friendly trash bin cleaning, olive oil and wild animals — all in the same week? Here’s just a sampling of the inspiring, exciting goings on in my little realm…. Read the rest of this entry »
As a PR professional and writer who also happens to be training for the NYC Marathon, I am compelled to find the metaphors in my enthusiastic pursuit of personal and professional development. And while running 15 or 16 miles at a stretch, what else is there to think about but the similarities in my parallel lives of working and training? Read the rest of this entry »
It’s Monday, it’s raining outside, and the economic forecast hasn’t really brightened since Friday, but that doesn’t give us a free pass to curl up on the couch and retreat from the world. On the contrary, now is the time to seek motivation where we can find it — it’s the time to discover our strengths and pursue our passions. How else can we ensure a brighter tomorrow?
Here are three approaches that can inspire a more positive, productive mindset: Read the rest of this entry »
When you work in the field of public relations, especially on the agency side, chances are very strong that your average day is going to be more interesting than most other people’s. Read the rest of this entry »
It has been an inspiring week, both at work and in marathon training – two areas of life that are somehow intertwined. Is it the more rigorous training that is fueling more energy and focus at work? Or is the self-discipline and organization practiced at work making training more productive? Maybe a little of both… Read the rest of this entry »
Today is Day 1 of my personal training program at Fitness Together Fort Myers and so far, I see many parallels between their personalized, one-on-one attention and an effective public relations plan that focuses on achieving client’s goals and objectives.
