“It’s all in the details.” A common refrain, but one that we don’t always focus on in our fast-paced, get-it-done-now PR life. A few days ago, I started off on my favorite mountain running route on Beech Mountain, NC, the cool breeze blowing past, lush greenery whizzing by my peripheral vision.
As I reached the summit of the first hill (a huge accomplishment for the FL flatlander I am), I suddenly came face to face with a large female deer (a doe, right?). Her huge brown eyes did not even blink – she just stood still, staring at me as I slowed to a walk and got my bearings. She didn’t follow me which was a relief, since I did not have a Plan B in mind should she be in an aggressive mood.
That’s when I decided to remain at this pace, to take in my surroundings and focus on all the little things I had never seen before on this very familiar route. Yes, it IS all in the details. Here are three things I realized during my solitary country walk:
1. Pay attention to details now and save time later. Yes, it’s true – no matter how much we think we can multi-task, reflecting on the here and now and mentally recording information for later use is proven to be more productive in the long run. Rushing inevitably leads to mistakes, omissions and unsatisfying results.
2. Reflect upon how smaller elements add up to the big picture. If you are always looking 10 steps ahead and only achieving a “macro” view, you are less likely to plan a logical course from point A to point B. Allow yourself to understand the steps you need to take to reach your goal and the more equipped you will be to replicate the experience later, and to explain to your client or boss how you achieved the desired result.
3. Enjoy the experience and become more creative. I know, you’ve heard it a million times in many different ways – “be present,” ” be in the moment,” “be mindful” – but did you ever really try to do it? It’s not easy, but let’s face it – for most of us in PR, life/work is pretty fun (except when you’re dealing with a crisis). We have the opportunity to build relationships, to participate in community, and to be creative – whether it’s for traditional marketing materials or online content. You will be surprised how just a few minutes out of your usual routine can result in some of your most extraordinary “wow” moments.
Try it today -whether you are on a mountain, near a beach or in proximity to busy city streets, get out, take a walk and notice what is around you. You may be surprised, you may be delighted, and best of all, you may be inspired.
Let me know what you find out there!