By: Kate Walter
As marketing and public relations professionals, we keep our ears to the ground and our fingers on the pulse of changing trends and technology. This benefits our diverse clients, plus since we’re avid proponents of lifetime learning, we love doing it. One such example in recent years is the interest in “going green.”
According to the United States’ Bureau of Labor Statistics, in 2009, more than two million companies were producing goods or services that benefited the environment or conserved natural resources. The data isn’t collected yet for 2012, but we can extrapolate that this number has grown proportionately to the amount of buzz surrounding sustainability.
As we observe the sustainability industry expand, we have noticed the lack of marketing and PR services specifically for earth-friendly organizations. And since educating the public is the foremost priority in the world of “green,” we are stepping up to provide those services. We have attended multiple workshops and seminars, read many books and journal articles and researched sustainability to ready ourselves for this new adventure. And we have already successfully implemented our “green” services to three of our eco-friendly clients.
In keeping with the growth of this industry, PKE Marketing & PR Solutions is proud to announce a new division of our firm, PKE Blue. Of course we will continue to serve our new and existing clients from all different areas of expertise – the added division allows us to provide specialty services customized for those involved in sustainability.
PKEBlue provides and implements communication strategies to businesses and individuals in the industries of sustainability, green building and eco-friendly products. It is our belief that, although the term “green” may be overused, the ideals behind it are not a passing trend. We hope to bring awareness to businesses that are addressing environmental and energy issues by communicating their accomplishments, developing strategic marketing plans, creating collateral materials, writing traditional and online news releases, arranging speaking engagements, managing social media and writing award submissions.
We are very excited to take this new step, and we can’t wait to see what lies ahead for this “colorful” initiative!