Category Archives: Uncategorized

New Year, New Day, New Ideas

Starting a New Year opens the door to a fresh start, but in the world of public relations, we are always on the cusp of something new, no matter what the calendar says.  To remain valuable to our clients, we must always be among the first to gather, process and present new information – seeking out what is relevant, helpful and informative should be second nature.  And that’s what I love about this profession… Continue reading New Year, New Day, New Ideas

A Taste of the Sweet Life

Deliciously handcrafted by Royal Palm Chocolates

One of the best parts about being a PR professional is getting to know a wonderful variety of people and discovering their passions along the way.  Over the past few weeks, I have devoted a lot of time to “new client immersion” with Royal Palm Chocolates of Naples, Fla., owners Philip and Stephanie Fincher and their strategic manager, Sam Hernandez.  How to describe this experience?  In a word: sweet!

Continue reading A Taste of the Sweet Life

Learn Something, Teach Something…Every Day

Recently, I attended an event in Fort Myers, FL called The Grande Dames Tea, The Wisdom of Age, which featured three inspiring women from our community who shared their stories and their philosophies.

One of these women was Myra Janco Daniels, founder and president of The Philharmonic Center for the Arts in Naples, FL and The Naples Museum of Art.  She regaled us with great anecdotes and sweet memories, but one piece of advice really resonated with me.  She encouraged the audience to “Learn something every day, and teach something every day.” I have been trying to do so ever since… Continue reading Learn Something, Teach Something…Every Day

Guest Blog: Nail Trends on Campus by Katie Kosches

As an adjunct professor at Florida Gulf Coast University, I have the pleasure of teaching Public Relations Strategy to a fantastic group of motivated, inspiring students who are poised to enter their professional lives.  Their recent blog post assignments reflect a diversity of interests, passions and pastimes and I will be featuring as many of them as possible on my blog over the next few weeks.  Enjoy and feel free to comment!

Continue reading Guest Blog: Nail Trends on Campus by Katie Kosches

Guest Blog: My Life Behind the Scenes by Chelsea Kesner

As an adjunct professor at Florida Gulf Coast University, I have the pleasure of teaching Public Relations Strategy to a fantastic group of motivated, inspiring students who are poised to enter their professional lives.  Their recent blog post assignments reflect a diversity of interests, passions and pastimes and I will be featuring as many of them as possible on my blog over the next few weeks.  Enjoy and feel free to comment! Continue reading Guest Blog: My Life Behind the Scenes by Chelsea Kesner

Even the sticky buns were pink…

More than 250 people attended the Susan G. Komen Survivor Breakfast at Vi at Bentley Village in North Naples on February 19, 2011.

In the world of public relations, corporate social responsibility plays an important role in most business plans,  and I am fortunate to know so many business leaders who  want to give back to the community in whatever way they can.  When it all comes together, it is a beautiful thing to be a part of — the feeling of doing good and doing right crosses all boundaries, brings people together, and elevates the moment beyond a typical business event.  Just this past Saturday, for example, I attended the Survivor Breakfast hosted by our local affiliate of Susan G. Komen for the Cure at Vi at Bentley Village in North Naples. It was a perfect Southwest Florida day, and more than 250 people attended. Continue reading Even the sticky buns were pink…

The PR Life: Look Back & then Move Forward

As a myriad of New Year’s posts begins to appear, I am compelled to add to the mix with my own reflections on the PR life. And while we all tend to recount our mistakes or regrets, I recommend that you also reflect on the positive things you accomplished in 2010. This will provide you with inspiration and excitement to get your business off to a good start for the New Year. Here are a few examples of experiences we look forward to building upon in 2011…

Continue reading The PR Life: Look Back & then Move Forward

PR Strategy 3600: A Fond Farewell to Fall Semester

A great class...a great semester

As I upload my final grades for the Fall semester, I realize how much I am going to miss this class and each student in it.  In my third year as an adjunct professor of Public Relations Strategy at Florida Gulf Coast University, teaching this course is a real highlight of my career. Continue reading PR Strategy 3600: A Fond Farewell to Fall Semester

Discovering Gratitude on a Country Road

A country general store in the NC mountains offers an interesting encounter and a new perspective.

Although we need not wait until Thanksgiving to reflect on gratitude, the impending holiday season brings those thoughts to the forefront. And sometimes, those little reminders come upon you when you least expect it — during a visit to a little country store for example… Continue reading Discovering Gratitude on a Country Road

Building a Strong Foundation

As a PR professional and writer who also happens to be training for the NYC Marathon, I am compelled to find the metaphors in my enthusiastic pursuit of personal and professional development.  And while running 15 or 16 miles at a stretch, what else is there to think about but the similarities in my parallel lives of working and training? Continue reading Building a Strong Foundation