Public Relations Solutions

Last night was the kick off meeting for the 4th annual

Susan G. Komen Southwest Florida Race for the Cure at Galloway Ford in Fort Myers. It was so  inspiring… Read the rest of this entry »

One of the most enjoyable and rewarding aspects of working on the agency side of public relations is the diversity of businesses you can explore and share with the world. Read the rest of this entry »

Here’s an article that really illustrates the importance of being our best for our clients and always trying to be better — fits well with the philosophy of continuous improvement!

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Like me, you have probably attended a host of social media workshops and seminars and as a result, have been motivated to bring those exciting options to the workplace. Yes, this has inspired me to encourage my clients to get on board and to update online communications for my own business. But I view these tools as enhancements to the rich, diverse world of communications and public relations, not replacements — and I value local media even more during these challenging times. Here are five reasons why: Read the rest of this entry »

As Florida Gulf Bank’s marketing and public relations counselor for more than nine years, I continue to be grateful every day to know this extraordinary group of genuine, giving people who truly care for their community. Read the rest of this entry »

Last year I had a call from Marie Mosley, APR who had moved to Fort Myers from Jacksonville a few years ago and was interested in membership in the local chapter of the Florida Public Relations Association.  As vice president of member relations, I provided her with info and then we started talking….she was looking for part time employment in the PR field and wanted more than just freelance work.  The rest is history… Read the rest of this entry »

So 2010 is fast approaching and instead of listing resolutions, it seems like a good time to reflect on the past year and to decide how to build on those lessons learned. Read the rest of this entry »

Working with my friend and client Barb Garfold of Lahaina Island Accommodations (www.beachtime.us) has helped me focus on the “art of public relations.”  With the debut of a permanent display of works by renowned fine art photographer Alan S. Maltz (www.alanmaltz.com) she is incorporating 5 important ways that public relations can help her business. Read the rest of this entry »