Category Archives: Marketing Solutions

PKE News Briefs: Weekly Peeks from #SWFL

SOUTHWEST FLORIDA (June 4, 2015) —

Lee County Schools names PDQ Business Partner of the Year

PDQBlantonBenn
Team members from PDQ with their award from Lee County Schools

Fast casual restaurant PDQ was awarded Business Partner of the Year at the annual State of our Schools/Partners in Education Breakfast at Broadway Palm Dinner Theatre on May 29 in Fort Myers, Fla. Gulf Coast Town Center PDQ operating director Amy Johnson accepted the award from the Lee County School District and The Foundation for Lee County Public Schools.

Since the restaurant opened last year, PDQ has become involved in the community by cooking on site at events at Three Oaks Elementary, Pinewoods Elementary and Bonita Springs Charter and Estero High School. They have donated food for Three Oaks Middle School’s open house, and provided catering for beloved coach Jeff Sommer’s memorial service at Estero High School. PDQ has also given gift cards to reward students and as recognition for faculty and staff. They also participated in Veteran’s Park Elementary Teacher Appreciation lunch.

PDQ’s Fort Myers locations are at 12499 Cleveland Ave. and 17470 Ben Hill Griffin Pkwy. in Fort Myers. www.eatPDQ.com.

Hazelden in Naples older adult program serves as model for Betty Ford Center

Originally developed by Hazelden in Naples last year, a unique program designed to treat substance abuse in older adults will be replicated by the Betty Ford Center in Rancho Mirage, CA. Both organizations are part of the Hazelden Betty Ford Foundation.

The Recovery@50+ program was created at Hazelden inSouthwest Florida to treat what has been called one of the fastest growing health problems in this country: substance abuse in older adults. Addiction in older adults is estimated as high as 17% of the population.

Since the program started in November of 2013, several hundred clients have completed the Naples program with an outstanding success rate that has been noticed by other treatment centers around the country. The Betty Ford Center is collaborating with the Naples team to develop their version of the program, titled Recovery@60+ to be more in line with their demographic makeup which skews a bit older.

Brenda J. Iliff, M.A., executive director of Hazelden in Naples said, “It was exciting to see the true team effort involved with this project, making the process both meaningful and timely.”

Iliff pointed out that as baby boomers age, the rates of alcohol and drug abuse will continue to rise through the year 2020. Older adults are less likely than younger adults to recognize the need for treatment. The incidence of addiction in adults over 50 is rising because of a decreased ability to metabolize substances, greater access to drugs for pain and anxiety (physical and emotional) and combining drugs, including alcohol. These factors establish a platform for chemical use, misuse and addiction, especially since substance use issues many times mimic medical concerns, making screening and assessment more complex. The need for specialized programs to address the unique concerns of people 50 plus are key.

The close collaboration between Hazelden in Naples and the Betty Ford Center will continue through the anticipated August launch date in Rancho Mirage.

Ultimate Mosaic introduces new option for creative, social outlet

Mosaic Class
Phil & Paige LeBoutillier with their mosaic works in progress

 Wilson Lopez and Lili Gequelin, owners of Ultimate Mosaic, in Fort Myers, Fla., announced that they now offer classes in mosaic art. Participants experience two-hour sessions to learn the basics of mosaics and to create their own work of art to take home or give as a gift.

Classes are offered on Wednesdays from 5:30 to 7:30 p.m. or Saturdays from 2 to 4 p.m. with a minimum of eight people for each class. A fee of $45 includes all materials, refreshments and personalized instruction from mosaic artist Wilson Lopez.

“We are happy to offer something new and different to the community,” said Gequelin. “Perfect for date night, couples outings, girls night out and corporate events, those who have joined us so far are really having fun with their projects.”

“Our goal is to provide a new, fun creative outlet,” commented Lopez. “We may even discover someone’s hidden talent along the way who can progress along with us as the art form grows in Lee County.”

Ultimate Mosaic’s gallery and studio are located at 11400 Metro Parkway, Suite 3 in Fort Myers, Fla.

For more information on classes or the gallery visit UltimateMosaic.com or call 239-931-4649.

 

 

The PR Life: One Perfect Work Day

Under the category “better late than never,” I decided to spend one whole work day following the rules I have been reading about for years.  And you know what?  This stuff really works – I had a delightfully fulfilling and creative day.  And all it took was listening to expert advice and acting accordingly!  Here’s what I did: Continue reading The PR Life: One Perfect Work Day

From the PR Perspective: 5 Highlights of the Perfect Relationship

If you are in the business of marketing and/or public relations, you understand the value of building and nurturing relationships.

For most of us, five to seven years is the average longevity of the client/PR practitioner engagement — businesses change and grow, people move on and circumstances change. It’s always a little sad, but new opportunities come along and we begin anew.  For my practice, the best example is a client whom I have worked with for more than 11 years…a PR “love story” of sorts that started before the company’s birth and ends now more than a decade later as the company finalizes its sale to a larger corporate entity.

Continue reading From the PR Perspective: 5 Highlights of the Perfect Relationship

Networking + Networking = Relationship Building

By: Kate Walter

 

For the past year, the Public Relations Society of America has been engaged in an effort to modernize the definition of public relations. Through opinion polls and other research the organization officially updated the definition to read, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Although building and facilitating long-term relationships is the ultimate goal for a business to achieve their bottom line interests, many organizations ask, “How do I accomplish this?”

There are numerous strategies and tactics for relationship building – one of the mostwidespread and effective is networking. Despite the importance of social media, advertising, branding, etc. there is still the underlying, old school method of face time. If someone likes your business outlook or your personality, then most often they will want to know more about your product or service. Of course, the next question becomes, “How do I network effectively?” Although there are many schools of thought on this, I believe individuals should take their cue from public relations and consider the PRSA definition of mutually beneficial relationships. Therefore, the core foundation of effective networking should focus more on relationship building than on networking for networking sake.

 


For example, we have all been to those after hour meetings where you enter a room of 200 people and are immediately accosted by someone who flings their business card at you, tells you briefly about what they do and then saunters off after their next victim. This person is on a mission. They feel that they must hand out as many business cards as possible, because quantity over quality is what counts. However, if you were on the receiving end of this onslaught, most likely you will never remember this person and/or will never use their product or service.
There are always exceptions, but taking the time to talk to someone, to truly listen and engage in conversation is invaluable. Instead of spreading yourself thin, focus on one or two people at each meeting whom you have not spoken to before. You will be remembered and others will talk about how you took the time to get to know them and word will spread. The person you speak with may become a client. He may refer business to you. She may serve as your word-of-mouth marketing team. He or she might become one of your closest friends. Leave yourself open to possibilities and don’t focus solely on your destination. Focus instead on building lasting and rewarding relationships.

PR Reflections: Learn with ardor

Abigail Adams said, “Learning is not attained by chance. It must be sought for with ardor and attended to with diligence.”

Even more than 200 years later, her words resonate – especially in today’s world where messages and impressions continuously surge around us but  may never be absorbed nor applied.  From a public relations point of view, real learning takes place when we internalize and process information and then use it to enhance organizations’ relationships and reputations among their publics. There are five specific actions we can easily incorporate into our daily PR lives to ensure that we “learn with ardor”:

Read!

 

 

 

 

 

 

 

That means as much as you can of every genre. For me, the single most important way to learn is to read: newspapers, blogs, lifestyle magazines,  industry journals and novels.  Yes, novels!  (See Anne Kreamer’s Jan. 2012 blog post). You never know where the next creative idea will come from – often a single word or powerful image can open the door to a new way of thinking (if you let it!)

Listen!

 

 

 

 

 

 

 

Did you ever watch the TV show, “House”?  Just when it seems that all is lost and there will be no diagnosis for the mystery illness, Dr. House grasps on to a nugget of conversation that lights up his synapses and solves the problem — lives are saved! While your results might not be as extraordinary, you can still learn a tremendous amount by truly listening to others around you.  This is your opportunity to garner knowledge from other people’s experiences and expertise, and use it to help yourself and others.

Observe!

 

 

 

 

 

 

 

 

Step away from your desk and look at the world around you.  I just read a NYT article about the lost art of conversation — sad but true.  So often our heads are down, our eyes focused on our little screens, that we can miss both the simplicity of a friendly conversation and the huge, amazing things happening right in front of us. Look around and take it all in – you’ll get more out of life and have more to talk about!

Ask!

 

 

 

 

 

 

 

 

Even if you’ve taken the time to listen, and lifted your head to observe, there may be still more to learn. Develop your sense of curiosity, that urge to know more, and take it to a higher level.  Ask the questions that come to mind, or look for further details online, or even walk through the doors of a library.  Take ancestry.com, for example – you can learn a great deal about your family history by visiting the website.  Even better is when the featured celebrity on “Who Do You Think You Are”  actually visit a library. That’s when they dig deeper into real documentation, perusing the archived records that bring their pasts alive and make them meaningful.

Connect!

 

 

 

 

 

 

 

 

Back to Abigail Adams quote, connecting is the key to attending to your learning with diligence.  All those precious morsels you’ve gathered by reading, listening and observing will just float freely through your imagination if you don’t find a way to corral them and use them purposefully.  The best way we can use our information in the field of public relations is to apply our new knowledge to help someone else.  Have you read about a technology advancement that you can pass on to one of your clients to make their business run more smoothly?  Or did you hear someone discussing an upcoming seminar that would help a business associate further his/her career? Perhaps you’ve just met the perfect collaborator for your next venture — and your next learning opportunity.

What have you learned  lately that you would like to share?  We would love to hear about it here!

Looking forward to your comments.

 

Happy learning!

Phyllis

 

 

 

 

New Year, New Day, New Ideas

Starting a New Year opens the door to a fresh start, but in the world of public relations, we are always on the cusp of something new, no matter what the calendar says.  To remain valuable to our clients, we must always be among the first to gather, process and present new information – seeking out what is relevant, helpful and informative should be second nature.  And that’s what I love about this profession… Continue reading New Year, New Day, New Ideas

A Taste of the Sweet Life

Deliciously handcrafted by Royal Palm Chocolates

One of the best parts about being a PR professional is getting to know a wonderful variety of people and discovering their passions along the way.  Over the past few weeks, I have devoted a lot of time to “new client immersion” with Royal Palm Chocolates of Naples, Fla., owners Philip and Stephanie Fincher and their strategic manager, Sam Hernandez.  How to describe this experience?  In a word: sweet!

Continue reading A Taste of the Sweet Life

Connected to Stay Collected

As I was logging on this morning from my mountain retreat, I was thinking how grateful I am that our house is wired for wireless and how easily I can work from here when I landed on Anne Tergeson’s article in today’s WSJ.com, “When Guests Check In, Their iPhones Check Out.” I stopped what I was doing to read it, and I started thinking… Continue reading Connected to Stay Collected

Variety is the Spice of Public Relations

Every day is like a new gift!

Every day offers something exciting and new — I am constantly amazed  by the talented and passionate people I come across in my life as a PR professional. What other career would present the opportunity to meet with experts in environmentally friendly trash bin cleaning, olive oil and wild animals — all in the same week?  Here’s just a sampling of the inspiring, exciting goings on in my little realm…. Continue reading Variety is the Spice of Public Relations

Building a Strong Foundation

As a PR professional and writer who also happens to be training for the NYC Marathon, I am compelled to find the metaphors in my enthusiastic pursuit of personal and professional development.  And while running 15 or 16 miles at a stretch, what else is there to think about but the similarities in my parallel lives of working and training? Continue reading Building a Strong Foundation