Category Archives: Fort Myers Events

Think Pink, Drive Green


We have been talking a lot about Corporate Social Responsibility lately and the role that it plays in company morale, community involvement and public relations.  In Southwest Florida, the corporate response to the Susan G. Komen Southwest Florida Race for the Cure is a perfect example.  As a PR volunteer, I have seen so many local businesses step up with team sponsorships and donations — one major example is the Southwest Florida Ford Dealers… Continue reading Think Pink, Drive Green

Hometown PR: 5 reasons local media is important for business

Social Media

Like me, you have probably attended a host of social media workshops and seminars and as a result, have been motivated to bring those exciting options to the workplace. Yes, this has inspired me to encourage my clients to get on board and to update online communications for my own business. But I view these tools as enhancements to the rich, diverse world of communications and public relations, not replacements — and I value local media even more during these challenging times. Here are five reasons why: Continue reading Hometown PR: 5 reasons local media is important for business

The Holiday Elves Create a Merry Buzz

SanibelElvesAt Pfeifer Realty Group on sunny Sanibel Island in Florida, Santa’s elves have been spotted marking the second year they’ve transported their toy-making business and a bit of holiday merriment and mischief to Southwest Florida. Marie Mosley, APR and PR Coordinator for PKE Marketing & PR Solutions, reported on the elves’ antics for the 2009 holiday season Continue reading The Holiday Elves Create a Merry Buzz

5 Ways a Vacation Rental Company uses creative public relations solutions

Lahaina Island Accommodations' Reception area

Working with my friend and client Barb Garfold of Lahaina Island Accommodations (www.beachtime.us) has helped me focus on the “art of public relations.”  With the debut of a permanent display of works by renowned fine art photographer Alan S. Maltz (www.alanmaltz.com) she is incorporating 5 important ways that public relations can help her business. Continue reading 5 Ways a Vacation Rental Company uses creative public relations solutions