A delightful afternoon in the company of artist Deena Gu Laties happily confirms the fact that the ultimate benefit of social media and online communication lies in real face-to-face human interaction, and hopefully the beginning of a lovely new friendship. Read the rest of this entry »
You do your job every day, performing well and in a professional manner. But what happens when personal feelings sneak up on you and cross that boundary into your work? In some cases, it can make the difference between good and great… Read the rest of this entry »
We have been talking a lot about Corporate Social Responsibility lately and the role that it plays in company morale, community involvement and public relations. In Southwest Florida, the corporate response to the Susan G. Komen Southwest Florida Race for the Cure is a perfect example. As a PR volunteer, I have seen so many local businesses step up with team sponsorships and donations — one major example is the Southwest Florida Ford Dealers… Read the rest of this entry »
Last night was the kick off meeting for the 4th annual
Susan G. Komen Southwest Florida Race for the Cure at Galloway Ford in Fort Myers. It was so inspiring… Read the rest of this entry »
Like me, you have probably attended a host of social media workshops and seminars and as a result, have been motivated to bring those exciting options to the workplace. Yes, this has inspired me to encourage my clients to get on board and to update online communications for my own business. But I view these tools as enhancements to the rich, diverse world of communications and public relations, not replacements — and I value local media even more during these challenging times. Here are five reasons why: Read the rest of this entry »
At Pfeifer Realty Group on sunny Sanibel Island in Florida, Santa’s elves have been spotted marking the second year they’ve transported their toy-making business and a bit of holiday merriment and mischief to Southwest Florida. Marie Mosley, APR and PR Coordinator for PKE Marketing & PR Solutions, reported on the elves’ antics for the 2009 holiday season Read the rest of this entry »
Working with my friend and client Barb Garfold of Lahaina Island Accommodations (www.beachtime.us) has helped me focus on the “art of public relations.” With the debut of a permanent display of works by renowned fine art photographer Alan S. Maltz (www.alanmaltz.com) she is incorporating 5 important ways that public relations can help her business. Read the rest of this entry »
