Dog Bites & Cancelled Flights: Be PRepared for the Unexpected

As PR professionals, our experience and APR and CPRC accreditation courses have prepared us to help our clients through the perils of media crises, rained out special events or the occasional negative feedback — but sometimes it seems that no matter how well you plan, you have to be prepared for the unexpected…

Even the "best laid plans" can sometimes take a detour

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